[E-BOOK] Estrateacute;gias de Comunicaccedil;atilde;o nas Miacute;dias Sociais (Seacute;rie Comunicaccedil;atilde;o Empresarial) (Portuguese Edition)


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Estrateacute;gias de Comunicaccedil;atilde;o nas Miacute;dias Sociais (Seacute;rie Comunicaccedil;atilde;o Empresarial) (Portuguese Edition)

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Author : Wilson da Costa (org.) Bueno
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Description : Estrateacute;gias de Comunicaccedil;atilde;o nas Miacute;dias Sociais eacute; o segundo volume da Seacute;rie Comunicaccedil;atilde;o Empresarial, coleccedil;atilde;o focada na apresentaccedil;atilde;o de estudos, reflexotilde;es, pesquisas e cases voltados para os principais temas dessa aacute;rea, sob o olhar de estudiosos e profissionais.O livro incorpora, como eacute; a proposta de toda a coleccedil;atilde;o, uma perspectiva criacute;tica, assumindo a tese de que as miacute;dias sociais impactam dramaticamente a comunicaccedil;atilde;o das organizaccedil;otilde;es, exigindo dos gestores uma nova postura, respaldada na transparecirc;ncia, na disposiccedil;atilde;o para o diaacute;logo e para a compreensatilde;o e o atendimento agrave; demanda dos stakeholders. Aborda temas como:bull; Gestatilde;o da imagem e da reputaccedil;atilde;o corporativa;bull; Gestatilde;o e repercussatilde;o de crises organizacionais;bull; Interaccedil;atilde;o com a imprensa;bull; Miacute;dias sociais no ambiente de trabalho.A obra apresenta, de forma abrangente e precisa, conceitos, praacute;ticas e resultados de pesquisa que focam as accedil;otilde;es e as estrateacute;gias de comunicaccedil;atilde;o nos espaccedil;os virtuais, como resultado da experiecirc;ncia e da capacidade reflexiva de mais de uma dezena de pesquisadores e estudiosos da Comunicaccedil;atilde;o Organizacional em nosso paiacute;s.Estrateacute;gias de Comunicaccedil;atilde;o nas Miacute;dias Sociais destina-se a professores, pesquisadores ou estudantes de comunicaccedil;atilde;o (Jornalismo, Relaccedil;otilde;es Puacute;blicas, Publicidade/Propaganda) e agrave;queles que atuam como profissionais ou gestores de comunicaccedil;atilde;o em empresas, puacute;blicas ou privadas, ou em organizaccedil;otilde;es do chamado Terceiro Setor. Eacute; tambeacute;m referecirc;ncia para docentes, alunos e profissionais de Administraccedil;atilde;o, Marketing, Psicologia, Sociologia e outras aacute;reas com interesse em Comunicaccedil;atilde;o e mesmo para empresaacute;rios ou empreendedores que estatilde;o atentos ao impacto provocado pelas miacute;dias sociais na gestatilde;o da comunicaccedil;atilde;o moderna.

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