Intercultural Communication for Global Business: How leaders communicate for success
[Library ebook] File size: 49.Mb
Description : This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership. Grounded in the Cultural Intelligencenbsp;Model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers:bull; Understand intercultural communication processes.bull; Improve self-awareness and communication in intercultural settings.bull; Expand skills in identifying, analyzing, and solving intercultural communication challenges at work.bull; Evaluate whether onersquo;s communication has been effective.Richly illustrated with examples, activities, real-world applications, and recent case studies that make the content come alive, Intercultural Communication for Global Business is an ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.
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