[Download free ebook] The Art of the Chief Executive: A guide for aspiring and reflective leaders


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The Art of the Chief Executive: A guide for aspiring and reflective leaders

[Download free ebook] File size: 43.Mb

Author : Sophie Churchill
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Description : The Art of the Chief Executive is for anyone interested in the art, practice and daily rollercoaster of leading an organisation. Based on the experience of a three-time Chief Executive it is practical, detailed, honest, and reflective. It answers the questions lsquo;What is the job?rsquo; and lsquo;Is it for me?rsquo; and charts the chronology of a chief executive appointment, from applying, to delivering, to moving on. In the current business world of unpredictable change and upheaval, many leaders have to deal with restructures and the book describes one chief executive’s journey through the harder times.To be a chief executive is to make the most of every opportunity and the least of every risk. It is to be fully present in the here and now, whilst having an eye – and diary space – for the long term. The author has led small organisations with big causes, dealing hands-on with the people, money and strategic issues which are specially intense in this kind of setting. The book shares her experience of dealing – sometimes imperfectly – with these challenges and how she guaranteed the future of her organisation. nbsp;This is an accesible, readable but authoritative account of leadership, relevant to leaders in the public, private and not-for-profit sectors. Read in the evening with a drink, a leader will feel accompanied and their task a little easier. For those working with leaders it is a rare insight into what preoccupies them and what they need from their team. For those who might become a chief executive, it makes the role more tangible (including detail about applying for a chief executive post) and achievable, without masking any of the real personal and professional challenges which inevitably accompany it. Students of management will value lived-in experience of all the main management dilemmas.This is a business book without diagrams and lists, but full of guidance and wisdom based on having ‘been there’. It balances the heart and the head, behaving well and managing efficiently. And on the way the reader learns something of trees, yoga and some great writers, proving that business does best when it connects with the wider world.nbsp;

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[Free download] Tandem Leadership: How Your #2 Can Make You #1


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Tandem Leadership: How Your #2 Can Make You #1

[Free download] File size: 62.Mb

Author : Gina Catalano
ebooks | Download PDF | *ePub | DOC | audiobook

Description : Maybe you’ve thought, “Even if I could work 24 hours a day every day for months, I’d never catch up,” or “If I could only clone myself–it would be so much better. No one else can do what I do.” You find yourself missing deadlines, or worse, unable to respond to new customers, and opportunities are slipping through your fingers. If only sleep were optional! From the outside, everything seems to be going well, but you feel like you’re struggling as a leader and need more help. Sleep is NOT optional and just working more hours won’t take your company to the next level. Tandem Leadership illustrates these problems and how to solve them through the fictional character of Marcus Kinsey, a newly minted entrepreneur of a fast-growing company. Like many entrepreneurs, Marcus sees an opportunity and creates his own company to seize upon that opportunity. But he doesn’t get far before he realizes that his vision and hard work alone won’t make his company a success nor give him the life he wants as an owner. Marcus learns about the Tandem Leadership pro-cess and begins to carefully craft the business and personal life he had always hoped to achieve. The “second-in-command” or #2 position, often underrated, is a cornerstone of a company’s growth and success. Understanding how to add this key element to your company successfully increases the odds of making the transition from a solopreneur to a true CEO. CEOs: If you are the bottleneck at your company, Tandem Leadership is for you!

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(Download pdf) The Activation Imperative: How to Build Brands and Business by Inspiring Action


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The Activation Imperative: How to Build Brands and Business by Inspiring Action

(Download pdf) File size: 21.Mb

Author : William Rosen, Laurence Minsky
ePub | *DOC | audiobook | ebooks | Download PDF

Description : How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating themmdash;from simply projecting what a brand is to optimizing what it doesmdash;to move people closer to transaction.Drawing on years of research and experience with the worldrsquo;s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how todayrsquo;s more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage todayrsquo;s increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.

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