(Download) How to Write a Winning Scholarship Essay: 30 Essays That Won Over $3 Million in Scholarships


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How to Write a Winning Scholarship Essay: 30 Essays That Won Over $3 Million in Scholarships

(Download) File size: 65.Mb

Author : Gen Tanabe, Kelly Tanabe
ebooks | Download PDF | *ePub | DOC | audiobook

Description : Examining the two basic components of scholarship competitionmdash;essays and interviewsmdash;this vital guidebook offers practical advice and real-life examples to guide students through the entire application process. A roundtable panel of judges and applicants supply inside information regarding the winning qualities sought after by award-giving organizations and tips for finding scholarships by using books, the internet, personal connections, and sources in the community. With insight into the judges’ criteria for a successful application, 30 previously awarded scholarship essays are thoroughly analyzed, from choice of topic to writing style. Revealing unique strategies for preparation and overcoming nervousness, this definitive resource also includes sample interview questions and answers.

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[Mobile ebook] Ethics in Advertising: Making the case for doing the right thing


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Ethics in Advertising: Making the case for doing the right thing

[Mobile ebook] File size: 76.Mb

Author : Wally Snyder
audiobook | *ebooks | Download PDF | ePub | DOC

Description : This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of “native advertising,” marketing to children, and diversity in advertising to show how professionals can be inspired to “do the right thing” for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment.This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.

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However, the researchers are not actually eager in the subjects nod to the reading content; they are watching the readers unconscious acceptance to advertisements that are presented along taking into account the content they are viewing. The tracking equipment can determine if the subjects eye has been caught by an ad type, whether or not the user visually lingers on the ad, which ads attract more attention and in view of that on.

[PDF] Gender Lens Investing: Uncovering Opportunities for Growth, Returns, and Impact


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Gender Lens Investing: Uncovering Opportunities for Growth, Returns, and Impact

[PDF] File size: 17.Mb

Author : Joseph Quinlan, Jackie VanderBrug
DOC | *audiobook | ebooks | Download PDF | ePub

Description : Delve into gender lens investing and the reality of the female economy Women today are an unparalleled force in the global economymdash;as successful entrepreneurs, corporate executives and family breadwinners. Yet gender-based violence, the absence of women’s legal rights and the persistent wage gap stubbornly remain. This paradox creates an unprecedented and underexplored opportunity for investors. Gender Lens Investing, co-authored by Jackie VanderBrug, Managing Director and Joseph Quinlan, Managing Director and Chief Market Strategist, of U.S. Trust, Bank of America Private Wealth Management, is the first book of its kind to examine, in-depth the advantages of integrating gender into investment analysis. While other books speak to growing numbers and influence of women, Gender Lens Investing moves from economic trends to financial strategy. Learn why gender is material to economic prosperity and investment performance Explore ways to use a gender lens to assess products, companies and sectors. Delve into the forces of positive social change supported by a gender perspective on investment choices Examine profitable and gratifying gender lens investment strategies Women are one of the world’s greatest underutilized assets, and applying a gender lens allows you to identify companies that recognize this, or uncover the risks of companies that neglect it. A gender lens adds value across the investment community, but the impact reaches far beyond the bounds of portfolios to the economy and society as a whole. Gender Lens Investing provides expert perspective and real-world practical insight for investors looking to drive returns and impact.

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[Ebook pdf] Expanding Job Opportunities in Ghana (Directions in Development;Directions in Development – Human Development)


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Expanding Job Opportunities in Ghana (Directions in Development;Directions in Development – Human Development)

[Ebook pdf] File size: 60.Mb

Author : Maddalena Honorati, Sara Johansson de Silva
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Description : Ghana was, until very recently, a success story in Africa, achieving high and sustained growth and impressive poverty reduction. However, Ghana is now facing major challenges in diversifying its economy, sustaining growth, and making it more inclusive. Most of the new jobs that have been created in the past decade have been in low-earning, low-productivity trade services. Macroeconomic instability, limited diversification and growing inequities in Ghanarsquo;s labor markets make it harder for the economy to create more jobs, and particularly, better jobs. Employment needs to expand in both urban areas, which will continue to grow rapidly, and rural areas, where poverty is still concentrated. The current fiscal and economic crisis is heightening the need for urgent reforms but limiting the room for maneuver and increasing pressure for a careful prioritization of policy actions. Going forward, Ghana will need to consider an integrated jobs strategy that addresses barriers to the business climate, deficiencies in skills, lack of competitiveness of job-creating sectors, problems with labor mobility, and the need for comprehensive labor market regulation. Ghana needs to diversify its economy through gains in productivity in sectors like agribusiness, transport, construction, energy, and information and communications technology (ICT) services. Productivity needs to be increased also in agriculture, in order to increase the earnings potential for the many poor who still work there. In particular, Ghanarsquo;s youth and women need help in connecting to these jobs, through relevant skills development and services that target gaps in information about job opportunities. Even with significant effort, most of Ghanarsquo;s population will continue to work in jobs characterized by low and fluctuating earnings for the foreseeable future, however, and they will need social safety nets that help them manage vulnerability to income shortfalls. More productive and inclusive jobs will help Ghana move to a second phase of structural transformation and develop into a modern middle-income economy.

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