How Innovation Really Works: Using the Trillion-Dollar RD Fix to Drive Growth: Using the Trillion-Dollar RD Fix to Drive Growth
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Description : Are you spending too much on RD? Too little? Is your innovation program successful? And how do you measure that success? Your company is spending millions on RD every year, but despite your best efforts, that RD isnrsquo;t driving growth. If yoursquo;re like 95% of firms, you arenrsquo;t investing the right amount, and the productivity of your RD has fallen dramatically over the past several years. Thatrsquo;s because there hasnrsquo;t been a universal, uniform, and reliable measure of RDmdash;until now. First introduced in Anne Marie Knottrsquo;s influential Harvard Business Review article, RQTM (Research Quotient) is a revolutionary new tool that measures a companyrsquo;s RD capabilitymdash;its ability to convert investment in RD into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how ldquo;smartrdquo; they are, it provides a guide for how much they should invest in RD to ensure that investment will increase revenues, profits, and market value. Armed with insights from her experience as an RD project manager, 20 years of academic research, and two National Science Foundation grants, Knott devised RQ and used the measure to test common innovation prescriptions across the full spectrum of U.S. companies engaged in RD. The results are nothing short of game-changing. In this essential guide, you will learn: bull; how to use RQ to determine which RD investments are most likely to drive growthmdash;using the hard data you already have to better utilize the innovation tools yoursquo;re already usingbull; the 7 misconceptions about innovation trendsmdash;and how to avoid the ones that donrsquo;t workbull; how investors can achieve 9x returns in the market and help companies in the processbull; why corporatemdash;and GDPmdash;growth has stalled and how to restore it without RD tax credits This book promises to do for innovation and RD what TQM did for manufacturing and what Sabremetrics did for baseball. Itrsquo;ll show you How Innovation Really Worksmdash;with measurable results you can count on.
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