Services Marketing: Managing the Service Value Chain
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Description : Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.
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Measuring Poverty and Wellbeing in Developing Countries (WIDER Studies in Development Economics)
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Description : This is an open access title available under the terms of a CC BY-NC-SA 3.0 IGO licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Detailed analyses of poverty and wellbeing in developing countries, based on household surveys, have been ongoing for more than three decades. The large majority of developing countries now regularly conduct a variety of household surveys, and theinformation base in developing countries with respect to poverty and wellbeing has improved dramatically. Nevertheless, appropriate measurement of poverty remains complex and controversial. This is particularly true in developing countries where (i) the stakes with respect to poverty reduction are high;(ii) the determinants of living standards are often volatile; and (iii) related information bases, while much improved, are often characterized by significant non-sample error.It also remains, to a surprisingly high degree, an activity undertaken by technical assistance personnel and consultants based in developed countries. This book seeks to enhance the transparency, replicability, and comparability of existing practice. In so doing, it also aims to significantly lower the barriers to entry to the conduct of rigorous poverty measurement and increase the participation of analysts from developing countries in their own poverty assessments.The book focuses on two domains: the measurement of absolute consumption poverty and a first order dominance approach to multidimensional welfare analysis. In each domain, it provides a series of flexible computer codes designed to facilitate analysis by allowing the analyst to start from a flexible and known base. The book volume covers the theoretical grounding for the code streams provided, a chapter on ‘estimation in practice’, a series of 11 case studies where the code streams areoperationalized, as well as a synthesis, an extension to inequality, and a look forward.
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Planejamento para estruturaccedil;atilde;o de franquias (Portuguese Edition)
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Description : O sistema de franquias destaca-se como uma estrateacute;gia de expansatilde;o muito eficiente para empresas que desejam ampliar sua aacute;rea de atuaccedil;atilde;o. Este sistema dispotilde;e de alguns atrativos para novos investidores: a maior probabilidade de sucesso, o fornecimento da estrutura de processos, suporte e treinamento satilde;o algumas das principais vantagens percebidas por empresaacute;rios que optam pela abertura de uma unidade franqueada. Este estudo tem como principal objetivo propor uma metodologia para estruturaccedil;atilde;o de redes franqueadoras, garantindo a manutenccedil;atilde;o dos padrotilde;es e processos operacionais e gerando maiores possibilidades de sucesso para o negoacute;cio. Inicialmente, realizou-se a anaacute;lise bibliograacute;fica do sistema de franchising e sua evoluccedil;atilde;o no mercado. Em seguida, realizou-se um estudo de caso em uma empresa de consultoria para a definiccedil;atilde;o de diferentes etapas a serem desenvolvidas para a criaccedil;atilde;o de uma rede franqueadora. Estas etapas foram descritas detalhadamente a fim de orientar aqueles com o objetivo expandir seus negoacute;cios por meio do franchising. Como resultado, verificou-se que eacute; possiacute;vel aplicar uma metodologia padratilde;o como fonte de orientaccedil;atilde;o para o desenvolvimento de redes, com base no segmento de franquias, a fim de garantir a execuccedil;atilde;o de todas as accedil;otilde;es imprescindiacute;veis ao bom funcionamento do negoacute;cio no futuro.
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Strategy for a Networked World
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Description : During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems. Their ‘Value Creating Systems’ approach was a strong contrast to the idea of ‘competitive advantage’ that defined strategy at the time. The approach focuses on the design of the ‘offerings’ that define relationships among co-producers, and which connect actors in fields which transcend traditional industry borders. In the contemporary networked world, where consumers become co-producers, the ideas Normann and his colleagues developed towards strategy are uniquely effective in explaining and guiding practice.Strategy for a Networked World revisits and further develops these ideas. It is co-authored by two long-standing colleagues of Normann, Rafael Ramiacute;rez and Ulf Mannervik, who have successfully applied these ideas to their own consultancy practice. This book provides the theoretical basis for strategies of value co-creation, an accessible methodology and practical guidance, case studies of Facebook and the World Economic Forum, and examples of successful collaborations with organisations such as EDF, Scania, SCA and Shell.Designed to advise strategists and business developers working in uncertain, complex and turbulent contexts, it is suitable both for practitioners and for academics, combining theory and the means to turn it into practice. It will also serve as a valuable contribution to MBA classes and towards the development of more effective business strategies.
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Personalwesen. Gleitzone – Midijob (German Edition)
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Description : Facharbeit (Schule) aus dem Jahr 2013 im Fachbereich BWL – Rechnungswesen, Bilanzierung, Steuern, Note: 1,0, , Sprache: Deutsch, Abstract: Es gibt viele Arten einen Arbeitnehmer zu beschauml;ftigen. Es gibt den bdquo;normalenldquo; Angestellten, den Auszubildenden, den Kurzarbeiter oder aber den geringfuuml;gig Beschauml;ftigten. Doch es gibt noch eine weitere wichtige und gut uuml;berlegte Art einen Arbeitnehmer zu beschauml;ftigen. Dies ist der sogenannte Midi-Jobber.Im Weiteren werden wir ausfuuml;hren, was ein Midi-Jobber ist, welche Ausnahmen es fuuml;r diese Beschauml;ftigungsmouml;glichkeit gibt, die Vor- und Nachteile, sowie Unterschiede zum Minijob und normalem Angestelltenverhauml;ltnis. Das besondere an dem Midi-Job ist die Beitragsberechnung, die wir im Anschluss noch weiter ausfuuml;hren.
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Organizational Influence Processes
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Description : With more than two-thirds fresh material, this new updated edition of Organizational Influence Processes provides an overview of the most important scholarly work on topics related to the exercise of influence by individuals and groups within organizations. In selecting articles for inclusion the editors were guided by the conviction that the most useful and interesting way to view organizational influence is to take a directional approach – that is, to consider the process from the perspective of downward, lateral, and upward influence. They have organized the readings around this framework, preceded by an introductory group of articles dealing more generally with the nature of influence processes and power. The book includes both classic readings and the latest cutting edge research from some of the most respected experts writing in the field. It will be equally useful for any upper level undergraduate or graduate course concerned with organizational behavior, group behavior, leadership or power and politics.
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