(Mobile ebook) IAENG Transactions on Engineering Sciences:Special Issue for the International Association of Engineers Conferences 2015


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IAENG Transactions on Engineering Sciences:Special Issue for the International Association of Engineers Conferences 2015

(Mobile ebook) File size: 54.Mb

Author : Sio-Iong Ao, Alan Hoi-shou Chan, Hideki Katagiri, Li Xu
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Description : Two large international conferences on Advances in Engineering Sciences were held in Hong Kong, March 18ndash;20, 2015, under the International MultiConference of Engineers and Computer Scientists (IMECS 2015), and in London, UK, 1ndash;3 July, 2015, under the World Congress on Engineering (WCE 2015) respectively. This volume contains 35 revised and extended research articles written by prominent researchers participating in the conferences. Topics covered include engineering mathematics, computer science, electrical engineering, manufacturing engineering, industrial engineering, and industrial applications. The book offers state-of-the-art advances in engineering sciences and also serves as an excellent reference work for researchers and graduate students working with/on engineering sciences.

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[Read now] Should Rich Nations Help the Poor? (Global Futures)


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Should Rich Nations Help the Poor? (Global Futures)

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Author : David Hulme
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Description : In the past decade, the developed world has spent almost US$ 2 trillion on foreign aid for poorer countries. Yet 1.2 billion people still live in extreme poverty and around 2.9 billion cannot meet their basic human needs. But should rich nations continue to help the poor? In this short book, leading global poverty analyst David Hulme explains why helping the worldrsquo;s neediest communities is both the right thing to do and the wise thing to do ETH; if rich nations want to take care of their own citizensrsquo; future welfare. The real question is how best to provide this help. The way forward, Hulme argues, is not conventional foreign aid but trade, finance and environmental policy reform. But this must happen alongside a change in international social norms so that we all recognise the collective benefits of a poverty-free world.

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(Read download) Homes, Cities and Neighbourhoods: Planning and the Residential Landscapes of Modern Britain


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Homes, Cities and Neighbourhoods: Planning and the Residential Landscapes of Modern Britain

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Author : Barry Goodchild
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Description : Given current projections of population and household numbers, housing has become arguably the most important issue in planning. Likewise, planning raises arguably the most important long term issues in housing, given the environmental consequences of urban development and the use of the home. Homes, Cities and Neighbourhoods documents the evolution of typical urban landscapes from 1900 to the present with an emphasis on contemporary issues and practice. In doing this, the book examines in detail: –

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[Read download] Planificacioacute;n estrateacute;gica y gestioacute;n de la publicidad. Conectando con el consumidor (Libros profesionales) (Spanish Edition)


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Planificacioacute;n estrateacute;gica y gestioacute;n de la publicidad. Conectando con el consumidor (Libros profesionales) (Spanish Edition)

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Author : Raquel Ayestaraacute;n Crespo, Celia Rangel Peacute;rez, Ana Sebastiaacute;n Morillas
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Description : La planificacioacute;n estrateacute;gica ha experimentado grandes cambios desde que empezoacute; a emplearse en las agencias de publicidad en la deacute;cada de los 60.El presente manual hace un recorrido completo desde el origen de la estrategia, su planificacioacute;n y ejecucioacute;n, hasta llegar al pensamiento estrateacute;gico y al disentilde;o de estrategias. Una vez en este punto, se detalla coacute;mo se construye un modelo general para el desarrollo del trabajo del director de estrategia, a la vez que se establece una planificacioacute;n estrateacute;gica en medios convencionales y digitales. El manual finaliza con la elaboracioacute;n de un plan estrateacute;gico y una visioacute;n de futuro de la planificacioacute;n estrateacute;gica.Hoy la mayoriacute;a de las agencias han incorporado la figura del planner a sus organigramas, ya que es la persona que aporta un conocimiento maacute;s exhaustivo del consumidor, y su labor fundamental es conectar a eacute;ste con la marca.El objetivo del libro es que sirva de apoyo tanto a profesores como alumnos y expertos del sector, para llevar a cabo su labor investigadora, educativa y profesional.Estaacute;s paacute;ginas tienen un enfoque teoacute;rico-praacute;ctico, e incluyen ejemplos, casos praacute;cticos, entrevistas a profesionales del sector, cuestiones para debatir y reflexionar, asiacute; como una amplia y completa bibliografiacute;a.En definitiva, lo que se pretende es que el lector, a traveacute;s de cada capiacute;tulo, tenga una visioacute;n cercana, actual y praacute;ctica de la planificacioacute;n estrateacute;gica. Conceptos como, Branded Content, Insight o Earned Media, marcaraacute;n el rumbo de la misma en los proacute;ximos antilde;os. Iacute;ndiceEacute;rase una vez la estrategia.- El pensamiento estrateacute;gico: Planificacioacute;n estrateacute;gica.- Comunicacioacute;n estrateacute;gica vs clases de estrategias.- Ejecucioacute;n del proceso de planificacioacute;n publicitaria.- Modelo general para el desarrollo del trabajo del director de estrategia.- Planificacioacute;n estrateacute;gica en medios convencionales.- Planificacioacute;n estrateacute;gica en medios digitales: Internet y redes sociales.- Hoja de ruta para elaborar un Plan Estrateacute;gico: 7 pasos.- El futuro de la planificacioacute;n estrateacute;gica en Espantilde;a.- Caso de estudio: Ford Focus.- APEacute;NDICE DOCUMENTAL: glosario de teacute;rminos.

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Limitations: Maximum width of 12.6″ Preset widths of trimmer for 11″ and 12″ prints with and with no margin Length is automated and might be adjusted Mounted margins-no superb tuning for custom jobs on width Max speed of four’ per minute Nevertheless that is laminated and trimmed No labor Restricted film availability No 10 mil film Requires little or no upkeep, nonetheless a local seller ought to be used for set up and coaching

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The Internet in the present times is getting revamped daylight by day, like supplementary technologies being introduced in the market, which makes the Internet the most reachable area to be at for any website. An advertising company can create full use of these technological advancements.