Estnische Gesprauml;che uuml;ber Wirtschaftspolitik 1/2016: Aktuelle Fragen in den EU-Mitgliedstaaten (German Edition)
[E-BOOK] File size: 37.Mb
Description : Die Publikationsreihe “Estnische Gesprauml;che uuml;ber Wirtschaftspolitik” erscheint nunmehr in der 22. Ausgabe. Die einzelnen Beitrauml;ge werden auf der beiliegenden CD-ROM und in Kurzform im vorliegenden Sammelband erfasst. Zusauml;tzlich zu den klassischen Feldern der Wirtschaftspolitik geht die Reihe auch auf folgende Themengebiete ein: Finanzwesen der ouml;ffentlichen Hand, regionale Entwicklung und Entwicklungsprobleme der kommunalen Selbstverwaltungen, Notwendigkeit einer Verwaltungsreform und mouml;gliche Reformwege, Finanzsystem der EU, EU-Fouml;rderungsmechanismen und ihre Modelle, Geldpolitik und Wauml;hrungskurse, Probleme der Eurozone, Finanz- und Wirtschaftskrise, Gloablisierung der Wirtschaft, wirtschaftspolitische Instrumente zur Unternehmensfouml;rderung, Standpunkte von J.M Keynes.
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Integrated Marketing Communication: Creating Spaces for Engagement
(Free and download) File size: 56.Mb
Description : Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.
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Freedom from Work: Embracing Financial Self-Help in the United States and Argentina (Culture and Economic Life)
[Ebook free] File size: 40.Mb
Description : In this era where dollar value signals moral worth, Daniel Fridman paints a vivid portrait of Americans and Argentinians seeking to transform themselves into people worthy of millions. Following groups who practice the advice from financial success bestsellers, Fridman illustrates how the neoliberal emphasis on responsibility, individualism, and entrepreneurship binds people together with the ropes of aspiration. Freedom from Work delves into a world of financial self-help in which books, seminars, and board games reject “get rich quick” formulas and instead suggest to participants that there is something fundamentally wrong with who they are, and that they must struggle to correct it. Fridman analyzes three groups who exercise principles from Rich Dad, Poor Dad by playing the board game Cashflow and investing in cash-generating assets with the goal of leaving the rat race of employment. Fridman shows that the global economic transformations of the last few decades have been accompanied by popular resources that transform the people trying to survivemdash;and even thrive.
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Tally .ERP 9 in Simple Steps
(Read free) File size: 54.Mb
Description : Tally.ERP 9 in Simple Steps is a book that helps you to learn Tally quickly and easily. Precise and complete, with an easy to understand style, examples to support the concepts, and use of practical approach in presentation are some of the features that make the book unique in itself. The text in the book is presented in such a way that it will be equally helpful to the beginners as well as to the professionals. Apart from the basic concepts of Tally, this edition of the book deals with some advanced topics, such as VAT, TDS/TCS, Service Tax, Data BackUp and Restore, Emailing from Tally.ERP 9, Migration from Tally 7.2 to Tally 9, Configuring and using Tally.NET in Tally.ERP 9, etc.
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Stock Trader’s Almanac 2017 (Almanac Investor Series)
(Free and download) File size: 68.Mb
Description : The 50th Anniversary Edition of the best data in the business, updated for 2017 Stock Trader’s Almanac 2017 provides the cleanest historical data in the business to give traders and investors an advantage in the market. This 50th Anniversary Edition is consistent with decades of the Stock Trader’s Almanac showing you the cycles, trends, and patterns you need to know in order to invest with minimum risk and maximum profit. Updated with the latest numbers, this indispensable guide is organized in a calendar format to provide monthly and daily reminders, including upcoming opportunities to grab and dangers to avoid. Proprietary strategies include the Hirsch Organization’s Best Six Months Switching Strategy, the January Barometer, and the Four-Year Presidential Election/Stock Market Cycle, arming you with the tools savvy investors use to achieve their market goals. Trusted by Barron’s, The Wall Street Journal, the New York Times, and other respected market authorities, this indispensable guide has helped generations of investors make smart market moves. This new edition provides the same level of invaluable guidance, with the latest data straight from the vault. Access the most trusted historical market data available Identify patterns and trends you won’t find anywhere else Get advance notice about upcoming risks and opportunities Bring accuracy to your forecasting and confidence to your investing Analytical tools are essential to successful investing, but they’re only as useful as the data is accurate. Even the most beautifully designed model cannot forecast accurately based on incomplete, misleading, or inaccurate numbers; data quality the bedrock of your entire investing strategy, and when it comes to data, cleanliness is next to profitability. Get the edge this year with the best data in the business, plus a wealth of valuable strategies in the Stock Trader’s Almanac 2017.
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
[Download] File size: 37.Mb
Description : A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process. Online resources include multiple templates as a practical toolkit for marketing planning.
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