[E-BOOK] Estnische Gesprauml;che uuml;ber Wirtschaftspolitik 1/2016: Aktuelle Fragen in den EU-Mitgliedstaaten (German Edition)

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Estnische Gesprauml;che uuml;ber Wirtschaftspolitik 1/2016: Aktuelle Fragen in den EU-Mitgliedstaaten (German Edition)

[E-BOOK] File size: 37.Mb

Author : From BWV Berliner Wissenschafts-Verlag
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Description : Die Publikationsreihe “Estnische Gesprauml;che uuml;ber Wirtschaftspolitik” erscheint nunmehr in der 22. Ausgabe. Die einzelnen Beitrauml;ge werden auf der beiliegenden CD-ROM und in Kurzform im vorliegenden Sammelband erfasst. Zusauml;tzlich zu den klassischen Feldern der Wirtschaftspolitik geht die Reihe auch auf folgende Themengebiete ein: Finanzwesen der ouml;ffentlichen Hand, regionale Entwicklung und Entwicklungsprobleme der kommunalen Selbstverwaltungen, Notwendigkeit einer Verwaltungsreform und mouml;gliche Reformwege, Finanzsystem der EU, EU-Fouml;rderungsmechanismen und ihre Modelle, Geldpolitik und Wauml;hrungskurse, Probleme der Eurozone, Finanz- und Wirtschaftskrise, Gloablisierung der Wirtschaft, wirtschaftspolitische Instrumente zur Unternehmensfouml;rderung, Standpunkte von J.M Keynes.

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(Free and download) Integrated Marketing Communication: Creating Spaces for Engagement

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Integrated Marketing Communication: Creating Spaces for Engagement

(Free and download) File size: 56.Mb

Author : From Lexington Books
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Description : Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

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[Ebook free] Freedom from Work: Embracing Financial Self-Help in the United States and Argentina (Culture and Economic Life)

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Freedom from Work: Embracing Financial Self-Help in the United States and Argentina (Culture and Economic Life)

[Ebook free] File size: 40.Mb

Author : Daniel Fridman
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Description : In this era where dollar value signals moral worth, Daniel Fridman paints a vivid portrait of Americans and Argentinians seeking to transform themselves into people worthy of millions. Following groups who practice the advice from financial success bestsellers, Fridman illustrates how the neoliberal emphasis on responsibility, individualism, and entrepreneurship binds people together with the ropes of aspiration. Freedom from Work delves into a world of financial self-help in which books, seminars, and board games reject “get rich quick” formulas and instead suggest to participants that there is something fundamentally wrong with who they are, and that they must struggle to correct it. Fridman analyzes three groups who exercise principles from Rich Dad, Poor Dad by playing the board game Cashflow and investing in cash-generating assets with the goal of leaving the rat race of employment. Fridman shows that the global economic transformations of the last few decades have been accompanied by popular resources that transform the people trying to survivemdash;and even thrive.

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(Read free) Tally .ERP 9 in Simple Steps

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Tally .ERP 9 in Simple Steps

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Author : Kogent Learning Solutions Inc.
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(Free and download) Stock Trader’s Almanac 2017 (Almanac Investor Series)

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Stock Trader’s Almanac 2017 (Almanac Investor Series)

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Author : Jeffrey A. Hirsch
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[Download] Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

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Author : Malcolm McDonald
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Description : A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process. Online resources include multiple templates as a practical toolkit for marketing planning.

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