[Download pdf] Republic of Equals: Predistribution and Property-Owning Democracy (Oxford Political Philosophy)


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Republic of Equals: Predistribution and Property-Owning Democracy (Oxford Political Philosophy)

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Author : Alan Thomas
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Description : The first book length study of property-owning democracy, Republic of Equals argues that a society in which capital is universally accessible to all citizens is uniquely placed to meet the demands of justice. Arguing from a basis in liberal-republican principles, this expanded conception of the economic structure of society contextualizes the market to make its transactions fair. The author shows that a property-owning democracy structures economic incentives such that the domination of one agent by another in the market is structurally impossible. The result is a renovated form of capitalism in which the free market is no longer a threat to social democratic values, but is potentially convergent with them. It is argued that a property-owning democracy has advantages that give it priority over rival forms of social organization such as welfare state capitalism and market socialist institutions. The book also addresses the currently high levels of inequality in the societies of the developed West to suggest a range of policies that target the “New Inequality” of our times. For this reason, the work engages not only with political philosophers such as John Rawls, Philip Pettit and John Tomasi, but also with the work of economists and historians such as Anthony B. Atkinson, Fran?ois Bourguignon, Jacob S. Hacker, Lane Kenworthy, and Thomas Piketty.

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(Download free ebook) How to Write a Marketing Plan (Creating Success)


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How to Write a Marketing Plan (Creating Success)

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Author : John Westwood
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Description : How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books…With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.

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(Mobile pdf) Innovative Business Projects: Breaking Complexities, Building Performance, Volume One: Fundamentals and Project Environment


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Innovative Business Projects: Breaking Complexities, Building Performance, Volume One: Fundamentals and Project Environment

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Author : Rajagopal
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Description : This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. It also details the financial, risk management, new project designs, complexities in managing innovation, and developing customer-centric innovation projects. Discussions in the book also deliberate on how innovation business project can be managed systematically to enhance organizational performance.

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[Free] Ethics in Marketing: International cases and perspectives


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Ethics in Marketing: International cases and perspectives

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Author : Patrick E. Murphy, Gene R. Laczniak, Fiona Harris
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Description : Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing’s domain.Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured.nbsp;This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

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(Free and download) How to Make It: 25 Makers Share the Secrets to Building a Creative Business


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How to Make It: 25 Makers Share the Secrets to Building a Creative Business

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Author : Erin Austen Abbott
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Description : This is the ultimate tell-all, show-all guide to making a living by making things. Featuring 25 profiles of illustrators, jewelry designers, ceramicists, painters, clothing designers, and printmakers, How to Make It provides a behind-the-scenes look at the daily rituals and best practices that keep these creative entrepreneurs on track. With Q As, insider tips, and DIYs from each maker, these pages offer guidance and encouragement to artists just starting their careers and to professionals looking to take their creative business to the next level. Brimming with practical advice and inspiration, this book is a perfect gift for anyone interested in making it as a maker.

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