SWOT Analysis. Idea, Methodology And A Practical Approach.
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Description : Research Paper (undergraduate) from the year 2007 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run.Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors.The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the companyrsquo;s current situation containing a high variety of parameters. These parameters are generally defined by the companyrsquo;s influence into internal and external parameters. However, the understanding of the companyrsquo;s situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the companyrsquo;s internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments.The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. It provides information that is helpful in matching the companyrsquo;s resources and capabilities to the competitive environment in which it operates. The resulting SWOT matrixcontrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection.
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Guide to Implementing Accrual Accounting in the Public Sector
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Description : This technical note and manual (TNM) explains what accrual accounting means for the public sector and discusses current trends in moving from cash to accrual accounting. It outlines factors governments should consider in preparing for the move and sequencing of the transition. The note recognizes that governments considering accounting reforms will have different starting points across the public sector, different objectives, and varying coverage of the existing financial statements, it therefore recommends that governments consider each of these, and the materiality of stocks, flows and entities outside of government accounts when planning reforms and design the sequencing and stages involved accordingly. Building on international experiences, the note proposes four possible phases for progressively increasing the financial operations reported in the balance sheet and operating statement, with the ultimate aim of including all institutional units under the effective control of government in fiscal reports.
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Origins of the Crisis in the U.S.S.R.: Essays on the Political Economy of a Disintegrating System: Essays on the Political Economy of a Disintegrating System
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Description : Hillel Ticktin has been one of the most controversial figures in Soviet studies for 25 years. His assertions that the Soviet economy was hopelessly inefficient, that the ruble was a sham, and that the elite was desperate once sounded outrageous. Ticktin consistently argued that perestroika would fail. In his view the USSR was and remained inherently Stalinist. It might lurch back and forth between reformist and reactionary leadership factions but, the system could not evolve, nor could it be restructured. Ultimately, it could only disintegrate, and when it did, the workers would hold the balance. This collection of essays offers a thorough sample of his views.
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Ladders Trampolines: Anecdotes And Observations From A Contemporary Young African Marketer
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Description : Dynamic young business marketer and strategist Musa Kalenga introduces us to Ladders and Trampolines, his model for how to be effective in the competitive arena of contemporary marketing.The concept of a Ladder Mentality versus a Trampoline Mentality is a simple one. The step-by-step Ladder approach leads to incremental growth, which may be somewhat slow. However, the Trampoline approach, while using the same energy as climbing a ladder, produces exponential results. The world has changed and marketing as a discipline has evolved; to get the full value of todayrsquo;s ecosystem you have to seek out the trampolines. Trampoline thinking has been made possible by technology, access to information, and the globalisation of our society.But Musarsquo;s model is not applicable in business contexts only: for many young people it will be a powerful tool to help frame success, set more ambitious goals and dream beyond social and mental constraints. As both a change agent in his industry and in the digital arena, for the first time, Musa candidly shares his experiences in both the business world and in his personal life, in the process imparting knowledge that is both practical and insightful. Himself the embodiment of a new breed of African youth who are not waiting for Africa to deliver but are actively shaping the future they want, he extends a challenge to others to take up the mantle and become leaders who can turn any scenario into a trampoline opportunity.Ladders and Trampolines is an honest account of experiences that encourages thinking big, dreaming broad and having exponential impact.Explore, embrace and hunt for those trampolines!
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