(Ebook free) Social Media Experte in 55 Schritten (German Edition)


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Social Media Experte in 55 Schritten (German Edition)

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Author : M. S.
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Description : Ratgeber fuuml;r Ihren Social Media Erfolg. ## 55 Schritte zum Social Media Experten Die sozialen Netze sind in aller Munde. Doch was macht die eigentliche Faszination aus? Und wie soll man starten, um effektiv und schnell die Vorteile der sozialen Netze auch fuuml;r seine eigenen Interessen zu nutzen? Nur das einfache Anmelden bei **Facebook** oder **Twitter** genuuml;gt lauml;ngst nicht mehr. Wer erfolgreich im virtuellen Raum des Social Networks agieren will, muss doch einige Dinge dabei beachten. Auch wenn Skeptiker und Datenschuuml;tzer stets Bedenken uuml;ber das rasche Ausbreiten der Netzwerke auml;uszlig;ern, so scheint der Siegeszug der verschiedenen Dienste nicht mehr aufzuhalten zu sein. Fast jeder Lebensbereich wird von dieser neuen Ausprauml;gung der Kommunikation beruuml;hrt. Von jeder Plattform aus kann der Einzelne auf seine Nachrichten, Bewertungen und Kontakte zugreifen. Ob vom heimischen PC, vom Arbeitsplatz oder unterwegs per Smartphone oder Tablet, uuml;berall gibt es die Mouml;glichkeit, sich in das soziale Netzwerk einzuklinken. Wie kann man als unbeteiligten Personen zum heutigen Zeitpunkt noch ein aktives und erfolgreiches Mitglied in den verschiedenen Netzwerken werden? Dabei beschrauml;nken sich die sozialen Netze lauml;ngst nicht mehr auf das private Umfeld. Lauml;ngst haben Unternehmen, Geschauml;ftsleute und Selbststauml;ndige die Welt der sozialen Kontakte fuuml;r sich entdeckt. ## Die besten Tipps im Umgang mit sozialen Netzwerken Diese spezielle Form der digitalen Kommunikation bietet erstmals die Chance, eine direkte 1:1-Kommunikation mit seiner Zielgruppe einzugehen. Wovon Werber und Marketingspezialisten viele Jahre getrauml;umt haben, lauml;sst sich nun mit Facebook Co. tatsauml;chlich in die Tat umsetzen.

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[Mobile book] Tamed Agility: Pragmatic Contracting and Collaboration in Agile Software Projects


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Tamed Agility: Pragmatic Contracting and Collaboration in Agile Software Projects

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Author : Matthias Book, Volker Gruhn, Ruuml;diger Striemer
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Description : This book describes pragmatic instruments and methods that enable business experts and software engineers to develop a common understanding of the software to be created, to determine their key requirements, and to manage the project in a way that fosters trust, encourages innovation and distributes risk fairly between clients and contractors.After an introduction to the fundamentals of agile software development in Part I, Part II describes the Interaction Room, an actual room where digitalization and mobilization strategies are developed, where technology potentials are evaluated, where software projects are planned and managed, and where business and technical stakeholders can communicate face to face, visualize complex relationships intuitively, and highlight value, effort and risk drivers that are keys to the projectrsquo;s success. After addressing these constructive aspects, the book focuses on the commercial aspects of software development: The adVANTAGE contract model described in Part III ensures that the insight-driven innovation process of software development does not just function, but is allowed to flourish in a trusted client-contractor relationship. Even though software contracting and construction may be grounded in two different academic disciplines, they are inseparable in practice, and how they interact is illustrated in the case study of developing a private health insurance benefit system in Part IV. Ultimately though, the success of every software project depends on the skills of the stakeholders. Part V therefore describes the qualification profile that software engineers and domain experts have to satisfy today.This book is aimed at CIOs, project managers and software engineers in industrial software development practice who want to learn how to effectively deal with the inevitable uncertainty of complex projects, who want to achieve higher levels of understanding and cooperation in their relationships with clients and contractors, and who want to run lower-risk software projects despite their inherent uncertainties.

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[Free download] Mobilizing Knowledge in Healthcare: Challenges for Management and Organization


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Mobilizing Knowledge in Healthcare: Challenges for Management and Organization

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Author : From OUP Oxford
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Description : The research-practice gap is a persistent problem in healthcare – significant new knowledge is created but only some of it is shared and even less is used. As a consequence, many innovative ideas fail to change practice in healthcare settings. Academics, practitioners, and governments alike, agree that finding new ways of mobilizing knowledge is critical to reducing this gap. Yet knowledge mobilization is especially difficult in such a complex setting. This isbecause knowledge is essentially social and contextual in its very nature. Straightforward, linear ‘transfer’ models fail to work.This book provides an alternative ‘knowledge mobilization’ view, that examines in detail how knowledge is circulated and negotiated among those involved in healthcare, and how it is used to actually transform practice. Building on the collective scholarship of some of the most prominent academics in this area, the chapters explore the dynamics of knowledge mobilization, focusing on the challenges these pose for organization and management and how these challenges can be overcome.

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(Read download) Marketing Plan for Costa Coffee


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Marketing Plan for Costa Coffee

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Author : Maingi Joe
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Description : Project Report from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Wales, Newport,, language: English, abstract: This is a marketing plan for Costa Coffee which is based on the Costa Coffee case study. The marketing plan discussed in this report carries out a detailed analysis and strategic examination of different marketing aspects of Costa Coffee in the UK and in its global markets. The report makes use of various tools and models as described in marketing literature. The report also utilizes a number of techniques by which the entire marketing plan is realized. The major aim of the marketing plan in this report is to demonstrate the insight into strategy development for effective marketing and how to make use of this insight for such marketing plan as discussed in this report.The report conducts a step-by-step examination of Costa Coffee. First of all it conducts the marketing audit of the firm and discusses various aspects of the audit in technical details. Both the micro and macro environments of the company are discussed at length. Next, the report undertakes a detailed SWOT analysis of Costa Coffee to take help to realize a robust marketing plan. After the SWOT analysis, the report moves on to set the marketing objective for Costa Coffee to set its 3 year future marketing plan. The report then discusses the very critical 7 Prsquo;s of the company or the marketing mix strategies and discusses how the company can capitalize on its present day success. The report then moves on to discuss various aspects of budget allocation for the companyrsquo;s local market as well as its global markets. The report ends with a discussion on controls in the overall marketing plan. Various aspects of controls are discusses, and it is also discussed how the company should continue to improve its decision making processes while closely monitoring its operations.

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(Download free pdf) Flexible Trusts and Estates for Uncertain Times


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Flexible Trusts and Estates for Uncertain Times

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Author : Jerold I. Horn
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Description : In Flexible Trusts and Estates for Uncertain Times, Fifth Edition, Jerry Horn defines estate planning objectives, describes the climate of uncertainty, identifies planning problems, and suggests solutions. The completely update fifth edition confronts a purported lull after a period of unprecedented instability and now covers:The repeal in 2010 of the estate tax and the generation-skipping tax and the reversion of the taxes, the exemptions and the rates to status quo anteThe restoration of the estate tax and the generation-skipping tax as of the beginning of 2011 and reduced rates and increased exemptions for the gift tax, the estate tax and the generation-skipping taxthe reversion of the exemptions and rates that were in effect before the advent of EGTRRAFor 2011 and 2012 a system of portability of the unused portion of the estate tax exemption of a predeceasing spouse and provided for it to sunset at the end of 2012The American Taxpayer Relief Act of 2012 which became law on January 2, 2013Draft estate plans to anticipate and withstand the drastic changes in the law, including the 2010 repeal and 2011 restoration of the estate tax and the generation-skipping tax and the implementation and repeal of a system of carryover basis for income tax purposesIn addition to these timely updates, you’ll find complete, up-to-date information on a wealth of day-to-day situations including how to:Facilitate increases in income tax basesRearrange ownership of assets to permit use of exemptionsSalvage otherwise-unusable exemptionsChoose and change powers, interests and trustees to accommodate different and changing situationsOptimize the use of independent and nonindependent trusteesMaximize flexibility in selection and succession of trusteesAllocate investment duties among trustees and others consistently with the prudent investor ruleUnderstand and create inter vivos QTIP trustsApportion death costs consistently with tax efficiency and preservation of preferred assetsBenefit disabled persons and protect against creditors, and much, much moreWith more than 155 sample forms (and many alternative variables) and 19 complete documents including wills, revocable trusts, trust and estates law documents, irrevocable trusts, powers of attorney for property management and for health care and beneficiary designations, this one-of-a-kind guide will be an indispensable asset to any trust and estates lawyer.

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