(Read and download) Marketing: Principles and Practice

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Marketing: Principles and Practice

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Author : Dennis Adcock, Al Halborg, Caroline Ross
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Description : Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.

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[Free] Practical Ethnography: A Guide to Doing Ethnography in the Private Sector

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Practical Ethnography: A Guide to Doing Ethnography in the Private Sector

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Author : Sam Ladner
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Description : Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn–covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.

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[FREE] Folgen des Liberalisierungsprozesses der Gasmauml;rkte in der Europauml;ischen Union und Konsequenzen fuuml;r das Controlling am Beispiel der Gas AG Berlin (German Edition)

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Folgen des Liberalisierungsprozesses der Gasmauml;rkte in der Europauml;ischen Union und Konsequenzen fuuml;r das Controlling am Beispiel der Gas AG Berlin (German Edition)

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Author : Jeong-Hwan Song
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Description : Diplomarbeit aus dem Jahr 1998 im Fachbereich BWL – Controlling, Note: 2.3, Technische Universitauml;t Berlin, Sprache: Deutsch, Abstract: Im Zuge der Liberalisierung und Deregulierung der deutschen Energie-branche im Gesamtkontext eines EU-weiten Energiebinnenmarktes kom-men vielfauml;ltige strategische Neuanforderungen auf die Elektrizitauml;ts- und Gaswirtschaft zu, die im Rahmen einer Neuorientierung kontinuierlichen Verauml;nderungen unterliegen. Die Ouml;ffnung der nationalen Energiemauml;rkte und Zulassung eines freien Wettbewerbs unter den Energieversorgungsunternehmen beinhalten in verstauml;rktem Maszlig;e einen grenzuuml;berschreitenden Substitutionswettbewerb zwischen Gas sowie zwischen alternativen Energietrauml;gern im Gefolge der Energierechtsnovelle.Der Kernpunkt der Strom- und Gasrichtlinie, freien Wettbewerb auf dem Energiesektor zu erreichen, stellt alle Energieversorgungsunternehmen vor eine ernstzunehmende Herausforderung. Die verauml;nderten Rahmenbe-dingungen erfordern Anstrengungen insbesondere im Hinblick auf ein gesteigertes Kostenbewuszlig;tsein und eine straffe Organisation zur Unterstuuml;tzung langfristiger Rahmenvorgaben durch geeignete Handlungsparameter und -richtlinien, die in diesem Beitrag in Teilbereichen erarbeitet werden sollen. Dabei erfolgt zuerst eine einfuuml;hrende Darstellung der Energiewirt-schaft mit den fuuml;r Energieversorgungsunternehmen relevanten Rahmen-daten. Anschlieszlig;end werden die zentralen Aspekte der Energierechtsnovelle und den sich daraus ergebenden Konsequenzen fuuml;r das Controlling aufgefuuml;hrt, um schlieszlig;lich Verauml;nderungsvorschlauml;ge am Beispiel eines bedeutenden Gasversorgungsunternehmens abzuleiten.Der Schwerpunkt der Betrachtung liegt hierbei auf die Erhaltung und Entwicklung von Erfolgsfaktoren mit dem Ziel der Existenzsicherung als zentrale Zwecksetzung des strategisch orientierten Controllingsystems unter besonderer Beruuml;cksichtigung der zur Sicherung der Existenz erforderli-chen Strategieerarbeitung. Die hierbei im Zusammenhang mit diesem Bei-trag genannten Fachtermini werden im Anhang erlauml;utert. […]

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[Download free pdf] HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company (HBR Guide Series)

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HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company (HBR Guide Series)

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Author : Richard S. Ruback, Royce Yudkoff
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Description : Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewardsmdash;as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success.But finding the right business to buy and closing the deal isn’t always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you:Determine if this path is right for youRaise capital for your acquisitionFind and evaluate the right prospectsAvoid the pitfalls that could derail your searchUnderstand why a “dull” business might be the best investmentNegotiate a potential deal with the sellerAvoid deals that fall through at the last minute

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What is Inflatable Advertising?

There are some individuals on the market, imagine it or not, that dwell for a problem. They take pleasure in pushing themselves and seeing how much they’ll accomplish. They’re the type of people who would reasonably take the hardest path up a mountain slightly than the simplest. These kind of folks enjoy taking part in with a pump as a result of if gives a problem for them. They thrive on being outgunned.

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